Purchasing Power of Women in Canadian Real Estate
In the landscape of Canadian real estate, a significant shift is underway. The rise of women as a dominant force in the home buying journey is changing market dynamics. Today, women are not only equal players but are increasingly becoming the face of homeownership in Canada.
This article delves into the driving factors behind this trend with a statistical approach, exploring preferences while purchasing a home, the benefits of women buyers in Canadian real estate, and how their influence is reshaping the market.
The financial powerhouse
Key data from surveys such as the CMHC Mortgage Consumer Survey and studies cited by industry bodies highlight the substantial presence of women in the Canadian real estate market. For example, the 2019 CMHC Mortgage Consumer Survey found that 61% of first-time and repeat homebuyers in Canada were female. Other research shows single women represented a notable share of buyers compared with single men.
Rising economic independence
There has been a notable surge in the economic independence of women, reflected in more female entrepreneurs and women in senior corporate roles. This access to financial resources has translated into increased participation in real estate investment and homeownership.
Women are actively shaping the market as savvy investors, using their financial resources and strategic insight to build wealth and secure financial futures.
Benefits of female buyers in real estate
Empowered decision making
Women often approach buying decisions with thoroughness and pragmatism, weighing long-term factors that can result in well-considered, successful real estate investments.
Diverse perspectives
Female buyers bring insights on home layouts, functionality, and community amenities that prioritize quality of life. This focus can encourage development of more family- and community-friendly housing options.
Networking and collaboration
As more women enter the real estate space professionally and as buyers, networking and support groups are growing. These networks foster collaboration and innovation across the industry.
Long-term investments
Women tend to view property as a long-term wealth-building vehicle. This long-term focus supports sustainable investment choices and can strengthen portfolios over time.
Preference in home selection
Female buyers often prefer move-in-ready homes that require minimal upkeep. Whether choosing a modern condo or a suburban bungalow, many prioritize aesthetic appeal combined with low maintenance to maximize enjoyment and minimize hassle.
Future of women in Canadian real estate
Current projections indicate women are likely to continue increasing their share of first-time and repeat homebuyers. Among Canadians planning to buy within the next two years, women have shown notably higher likelihood to be first-time buyers — a trend that will reshape marketing, product demand, and service offerings across the industry.
As female buyers assert themselves, expect shifts in the types of homes in demand and in how real estate professionals package services to meet evolving preferences.
Making it actionable
If you’re considering buying and want specialist representation that understands changing buyer demographics and priorities, our buyer-focused services can help you navigate the market with confidence. Learn more about working with a buyer agent on our Buyer Agent page.
Ultimately, the rising purchasing power of women is reshaping Canadian real estate toward more considered, long-term, and inclusive ownership patterns.
Considering your next move in real estate? Let’s connect.
Rosa Viviano
COO & Broker
At the core of every great real estate experience is a commitment to understanding people—and that’s where I thrive. With a background in sales leadership and client service, I bring a problem-solving mindset to every interaction, helping buyers, sellers, and investors navigate their real estate journeys with confidence and clarity.Throughout my career, I’ve led high-performing teams, managed multimillion-dollar portfolios, and turned around underperforming markets by focusing on what matters most: people. Whether guiding a first-time buyer, negotiating a complex deal, or optimizing a marketing strategy, I combine big-picture thinking with meticulous attention to detail.What sets me apart is my calm, solutions-oriented approach. I believe real estate isn’t just about transactions—it’s about trust, timing, and creating long-term value. I’m proud to be known not only for exceeding goals but for building lasting relationships and delivering results with integrity and care.I’m energized by challenges, inspired by collaboration, and driven to make a meaningful impact—one client, one property, one opportunity at a time.
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FALL MARKET KICKOFF: September 2025 Real Estate Market Update
As summer winds down, the Greater Toronto Area (GTA) real estate market is shifting once again—this time with an important boost from the Bank of Canada’s recent interest rate cut. On September 17, 2025, the Bank lowered its policy interest rate to 2.5%, marking a significant move that is expected to reinvigorate buying activity across the region.
Market Snapshot: August 2025 (TRREB)
According to the Toronto Regional Real Estate Board (TRREB), August brought encouraging signs of stability:
- Sales: 6,232 transactions across the GTA, a 4.6% increase from August 2024.
- New Listings: 13,119, down slightly year-over-year, helping balance supply.
- Average Selling Price: $982,880, nearly flat compared to last year (+0.4%).
- Trend: Balanced conditions are giving both buyers and sellers room to maneuver, with the recent rate cut expected to stimulate fall demand.
City & Regional Highlights
Toronto 
Toronto continues to see steady demand for condos and townhomes, appealing to buyers looking for affordability in the core. Detached homes are moving more cautiously, but price stability suggests confidence returning to the market.
Mississauga 
Mississauga remains a buyer-friendly market, especially in the detached and semi-detached segments. With borrowing costs easing, families upsizing or relocating may find strong value in the fall.
Oakville 
Luxury demand in Oakville is regaining traction. The combination of limited inventory and lower financing costs positions this market for an active fall season, especially for executive homes and lakefront properties.
Burlington 
Burlington continues to attract buyers migrating west from Toronto. The city’s blend of affordability, lifestyle, and community feel has kept prices steady and competitive.
Muskoka 
Cottage country remains strong, with buyers eyeing investment properties and second homes. While activity softened slightly through the summer, the rate drop could encourage more buyers to act before year-end.
What This Means for Buyers & Sellers
With interest rates now at their lowest level in two years, affordability is improving across the GTA and Muskoka. Buyers who were waiting on the sidelines are expected to re-enter the market this fall, while sellers may benefit from increased competition for well-priced homes.
At Regan Irish & Associates, we specialize in helping clients navigate market shifts with confidence. Whether you’re buying a luxury home, selling a family property, or investing in Muskoka, our market insight and negotiation expertise ensure you get the best results.
1320 Cornwall Rd Unit 103, Oakville, ON L6J 7W5
905.842.7677
Visit reganirish.com——
August 2025 GTA Real Estate Market Update | Regan Irish
The August 2025 GTA Real Estate Market Update reflects renewed momentum and affordability in Toronto, Oakville, Mississauga, Burlington, and Muskoka. Thanks to steady interest rates and appealing home prices, July proved surprisingly dynamic. Let’s dig into the numbers and what they mean for you.
Interest Rates Remain Stable — Affordability Fueling Activity
In July 2025, the Bank of Canada maintained its key rate at 2.75%, its third consecutive pause. With lower borrowing costs now more accessible, affordability is encouraging a wave of renewed buyer activity.
GTA Market Overview: Sales Surge, Prices Slightly Dip
- Home Sales: 6,100+ transactions region-wide, marking a 10.9% increase YoY and the strongest July since 2021.
- Month-over-Month: Seasonally adjusted sales rose 13% from June to approximately 5,744 units, the biggest monthly gain in nine months.
- New Listings: Up 5.7% YoY, totaling 17,613 new offers.
- Price Trends:
- The MLS® Home Price Index (HPI) Composite Benchmark fell 5.4% YoY.
- The average GTA selling price dropped 5.5% YoY to around $1,051,719.
- Word on the street indicates the HPI drifted slightly lower—about $979,000, down 0.2% from June.
What It Adds Up To: Buyers are back in force—sales are outpacing new listings while prices softened, creating renewed market opportunities.
City Highlights
Toronto
A more balanced landscape—but some segments remain soft. Condos and detached homes see inventory rising; semis are steadier.
Oakville, Mississauga, Burlington & Muskoka
While TRREB doesn’t break down by city in these reports, regional trends suggest:
- Mississauga & Burlington: Strong rise in listings and dipping average prices give buyers leverage.
- Oakville: Stability in demand for luxury keeps discounts modest.
- Muskoka: Continued strong interest in sub-$2M waterfront properties should benefit from broader GTA momentum.
What This Means for You
- For Buyers:
Renewed affordability, rising inventory, and favorable interest rates make August a prime time to move. - For Sellers:
A more balanced market—strategic pricing and quick response will be key to success. - For Investors & Cottage Buyers:
Strong July sales in the GTA point to increasing investor interest; Muskoka remains a high-value lifestyle and investment destination.
Work With the GTA Real Estate Experts
Whether you’re planning to buy a Muskoka cottage, invest in a luxurious Oakville property, or explore options across Toronto, Mississauga, or Burlington, now is the time to act.
Regan Irish & Associates specializes in luxury, resale, and investment properties across the GTA and Muskoka. Our market insight and negotiation skills help you get the best results—whether buying, selling, or investing.
1320 Cornwall Rd Unit 103, Oakville, ON L6J 7W5
905.842.7677
Visit reganirish.com
Let’s make today’s market your opportunity—contact us today!
